RIU was founded in Majorca, Spain, in 1953 as a the Riu family's small vacation business, which continues to being the third generation owner. The company specializes in the vacation hotel business, and the 74% of their establishments offer the renowned All Inclusive service by RIU.

The RIU chain has an outstanding number of hotels All Inclusive in Jamaica, specifically in the following regions Montego Bay and Negril, consolidating its position as one of the most important the country's largest employers.

In addition, its presence has had a significant impact in Jamaica's Gross Domestic Product (GDP). Thanks to its best practices, RIU has earned the affection of the and has positioned itself as one of the leading brands in the Jamaican market. most beloved in the country.